Black Friday Preparation PSA

By Bradley Riley
In:
SMMA
October 6, 2022

We’re in Q4!

Black Friday Cyber Monday deals are round the corner.

But it also means that advertisers and business owners need to start preparing in advance.

As a media buyer, there is nothing worse than receiving BFCM campaign requests on Black Friday week- especially from multiple clients.

We’d recommend sending out a message in advance to all clients, or having a serious think about what the best offer is that you want to offer.

Start that conversation now so that you’re ready.

This way, you can prepare the offer, the ad copy, the creative and campaigns, all ahead of time and save stress on the entire run up by being organised.

Hope this helps!

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