In digital marketing, it’s vital to have data points that give you as much information as possible. 

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In this blog, I’ll run through how to connect your Google Analytics to leverage that useful data in your Google Ad account.

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First of all, you’ll want admin access to both accounts (Google Ads and Analytics).

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Then, navigate to Google Analytics and click on the Admin cog in the bottom-left of the screen.

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In the middle column, you will see an option labelled Google Ads Links. Click this.

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Select New link group and ensure that you select the appropriate Google Ad Account ID.

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Then just click Continue and you should just be able to finish your set up.

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Now, you can use Google Analytics columns in your Google Ad account such as Session Duration and Pages Per Session.

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These will help you get richer data in your account and inform your decisions.

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Hope this helps!