As discussed in our last blog, iOS14 has caused advertisers to shift towards server-side tracking. 

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It’s vital to have your domain verified with Facebook in order to utilise server-side tracking, otherwise, you may be collecting data just through the pixel, which could result in under-reporting and data loss- something you want to avoid if you want to keep your ads performing.

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Many advertisers treat this as an optional step but it’s actually key in the current Facebook ads landscape that has been hit so hard by iOS14.

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Verifying your domain may sound difficult and complex, however, it’s actually relatively simple. Just follow our steps and you should be fine.

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• If you have Facebook Business Admin access, go to Business Settings > Brand Safety > Domain > Add Domain.
  
  
• Add your domain in this format (eLTD+1): yourwebsiteurl.com
  
  For example, if you were verifying the domain of Cool Bike Shop, you would type in coolbikeshop.com
  
  
• Submit the Add Domain button.
  
  
• There will be a drop-down menu to choose your method of verification. Select Meta-tag verification.
  
  
• https://youtu.be/d0Q_xFACgj0?t=192 - Watch this video from 3:12 to 6:19.

• Hit Save.
  
  
• Go to the Facebook tab again.
  
  
• Refresh your page.
  
  
• Click Verify Domain.

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It can take some time to detect but you should see a success message.

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Don’t skip this step and save yourself a ton of delivery and data-loss issues!

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Hope this helps!