In Google Ads, you will find that there are so many ways that you can optimise that it can become overwhelming, especially if you’re not used to being in the Google Ads cockpit.

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With so many different areas to spend your time, budget and effort on, you may be interested in ways to be more efficient and save time. 

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Google Ads is an excellent platform that enables you to find faster, better ways to optimise with its many tools and features. 

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One such way is by creating Negative Keyword lists.

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Bad advertisers don’t use negative keywords at all. Better ones use them… but the best use Negative Keyword lists.

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The main benefit of these is that you can create lists with different themes, brand searches, competitors and base negatives, for example.

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This helps save valuable time because a change to a negative keyword list will apply that change to any campaigns using that list. This way, you can ensure that universal terms that you don’t want to include in any campaign, are added without you having to repeat the process over and over for all of your campaigns.

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There are a few different places where you can make a Negative Keyword list.

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One is under Tools and Settings in Expert Mode of Google, then under Shared Library > Negative Keyword Lists. Here you can see, edit and create the keyword lists for an account.

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You can also do this while you’re optimising by navigating to the Keywords area under a campaign and then to Negative Keywords. Here, you will have the option to add negative keywords, create a negative keyword list or add negatives to an existing keyword list. All you have to do is hit the big, blue “+” button.

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Hope this helps!