I thought I’d use this post as a chance to discuss a common mistake in the perception of advertising on Facebook and digital marketing as a whole.

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Too many approach digital marketing as a short-term way to increase revenue.

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The truth is that it should be considered as a long-term investment and a necessary arm of a business.

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In many cases, it’s about more than just the ROAS and CPP. The effect that advertising has on your business ripples throughout the space, whether it’s attributed or not.

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As Henry Ford said, “A man who stops advertising to save money is like a man who stops a clock to save time”. 

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Stopping a clock won’t stop time, just as stopping advertising won’t necessarily save money.

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The main concept to drill-down on here is that budget, time, strategy and mindset are important for success in digital marketing.

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Many pulled out of advertising on FB with the onset of the iOS14 rollout back in Q2 of 2021, but some of our most successful clients approached the situation with a long-term mindset. After multiple open and honest conversations with these clients, we planned our strategy to move forwards and pushed their businesses to new levels of success.

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Let me repeat those: budget, time, strategy and mindset. 

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If you don’t have those in mind when you approach digital marketing, then you need to go back to the drawing board.

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A lot of digital marketing platforms are hugely data-driven and require decisions made with data at their heart. You need time (more time than ever now) and data to make data-driven decisions.

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Time is your friend, not your enemy.

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Don’t stop that clock.

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Hope this helps!

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