Google Ads are a great way to grow a brand. Over the last week, we’ve helped one of our clients add $5500/month in revenue for their business through Google Ads alone.

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However, we’ve seen many Google accounts that haven’t been set up correctly. 

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Like many advertising platforms, it’s easy to get wrong if you don’t know what you’re doing. 

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You can fall into the trap of targeting the wrong keywords and having your budget wasted with no results to show.

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This is why adding Negative Keywords is so important.

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Google’s Search Ads rely on Keywords for targeting. So when someone types in “white dress”, for example, advertisers can target that term to trigger their ads to show up.

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Just as keywords help you trigger your ads, Negative Keywords help your ads by stopping them from showing up (and potentially wasting budget) in scenarios where you’re unlikely to generate a conversion.

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Good advertisers use Negative Keywords as they optimise an account but we believe that great advertisers start with some in mind. 

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Some good ones to start are:

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• Cheap
• Amazon
• Alibaba
• Aliexpress
• Dropshipping

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From there you can take a look at your Search Terms and see what Keywords and Negative Keywords to add from there.

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This will help in your optimisation efforts and ideally, lower your CPA.

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Hope this helps!

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