YMP

About Your Marketing Partners

The UK Ads Agency Built for Real Growth

Your Marketing Partners is a UK-based ads agency founded in 2018 by Bradley Riley. Since then, we've managed $250M+ in client ad spend across 1,500+ businesses, building a methodology, a team, and a reputation for doing the work most agencies outsource, skip, or pretend they're doing.

Proven At Scale

Trusted by businesses, like yours, across the world…

$50M+
Ad Spend Managed
300+
Businesses Scaled
40%
See increased revenue within 30 days

Our Story

How Your Marketing Partners Started.

Your Marketing Partners started in a university bedroom in 2018, with one freelance client, a $500 invoice, and a decision that changed everything.

That client was enough. Bradley Riley, the founder, had been working a job at Co-op that he hated, not because of the work itself, but because it felt like a job. He wanted to build something with purpose. Something that, whatever it became, would be the best at what it did. The moment that first client said yes, he dropped out of university, had an awkward conversation with a very disappointed grandmother, and got to work.

What followed wasn't glamorous. It was a phone next to the pillow so client notifications could be answered at 2am. It was caring more, moving faster, and treating every single client like they were the only one. One client became two, then ten, and at ten, Bradley needed help. So he started hiring.

That same standard, care more, move faster, hold higher standards than anyone expects, became the operating system of the company. It still is.

Nine years on, Your Marketing Partners has worked with thousands of brands, managed over $250M in ad spend, and built a team of more than 50 people across the UK and beyond. But the story isn't really about growth. It's about what didn't change.

Bradley made more mistakes than he cares to admit, and worked tens of thousands of hours figuring things out. Through all of it, the company held one line: do things with integrity, hold higher standards than anyone expects, and care more than the competition is willing to.

Mission & Vision

What We're Building, And Why.

Our Mission

Our mission is to deliver the highest standards, best results, and most meaningful impact in direct response marketing through exceptional service quality, unrivalled expertise, and genuine care. As an elite, mastermind-like company, we unite A-players and inspiring clients to cultivate a culture where continuous growth, excellence, and a passion for self-development thrive.

Our Vision

To live in a world where every A-player wants to join us, every great business wants to work with us, and every client stays with us, establishing us as the world's leading direct response marketing company and the first to achieve 0% churn.

How We Operate

The Core Values That Run Your Marketing Partners.

01

Relentless Pursuit of Growth

No company in the world is more committed to self-education and self-improvement than we are. This isn't something we do, it's who we are. We know with every fibre in our body that it is the single best way to grow. That growth means we bring the best version of ourselves to our clients, team, friends and family. Every day feels like we're at a mastermind event, because we are inspired by and learning from the people around us. We push the boundaries of our knowledge, welcome new perspectives and self-reflect constantly. We welcome challenges as an opportunity to learn. Our culture of self-improvement empowers us to adapt, improve, and lead with confidence in everything we do. Personally and professionally, we push to be 1% better every single day. Why? Because true success isn't about our achievements but about who we become in the process.

02

Extreme Ownership

Accountability is our advantage. Clients, suppliers, and team members are all contributors to success, not people to blame when mistakes happen. When mistakes happen, we do not look for people to blame, make excuses, play the victim, or procrastinate. We take responsibility and extract the lesson. We ask ourselves, "What could I have done to prevent this from happening?" To blame someone else is to admit you are powerless, and we don't do that here, we're a powerhouse. Complaining and excuses are never tolerated. So if something goes wrong, pause and say, "F***, that's annoying… I don't want that to happen again, I'm better than that". Own the mistake and hold up the mirror. Not because it's easy, but because that's what people committed to growth do.

03

Uncompromising Standards

We sweat the small stuff. We don't do "that'll do." True excellence isn't just about the big wins, it's built on an obsession with every minor detail. Because excellence isn't an act, it's a mindset, a relentless commitment to raising the bar higher than anyone else in the industry. It's not pressure, it's pride… pride in everything we do. We are too proud of our work to let things slide. The tiniest detail matters to us, not because someone's checking but because we are. Others might not know, but we do. It's personal. We double check, then double check the double check.

04

Proactive Customer Obsession

We don't just serve clients, we lead them. We anticipate their needs before they even arise. We constantly deliver those "oh wow, you've already handled it" moments. Our obsession with customer success comes from a deep, genuine care for helping them win. We take the first move, proactively identifying opportunities, solving challenges, and making every client feel like our only one. Every interaction is intentional, personalised, and designed to exceed expectations. Our unwavering dedication builds trust, delivers monumental results, and creates an experience so seamless that they can't help but tell everyone about us. We get brought up at the family dinner table. We turn "any update?" into "This is incredible, thank you <3". We give a damn, more than anyone else in the industry.

05

Celebrate Others Proudly

We're not just chasing our own goals, we're cheering loudly for everyone around us. We celebrate each other's wins like our own, even when ours hasn't come yet. Ego has no place here, there's no jealousy or silent comparison. We're genuinely happy when we see others win because we're secure enough in ourselves to celebrate, not compare. We show up for each other in Slack, on calls, in person. We lead with encouragement, lift others in their lows, and hype them up in their highs. In an environment of honesty, banter, respect, and deep care, we go further. We laugh, we challenge, we hold each other high. We send each other so many goat emojis on Slack, we may as well be a petting zoo. We spend far too long searching for the perfect GIF that might not always land but is always appreciated. This is a family, a place where A-players are backed, believed in, and brought higher.

The Team

Meet The Team Behind $250M In Client Ad Spend

A team that treats your account like their own, with clear ownership across every part of your growth.

Bradley Riley
Co-Founder

Bradley Riley

Bali Riley
Co-Founder

Bali Riley

Jack Rogers
COO

Jack Rogers

Ryan Newey
Senior Growth Strategist

Ryan Newey

Cayman Dredge
Lead Advisor

Cayman Dredge

Cairo Dredge
Head of Strategy

Cairo Dredge

Georgie Palmer
Creative Strategist

Georgie Palmer

Dave Mills
Paid Ads Specialist

Dave Mills

Henry Ackhurst
Paid Ads Specialist

Henry Ackhurst

Charles Piper
Paid Ads Specialist

Charles Piper

Stefan Jones
Consultant

Stefan Jones

Georgia Silveira
Executive Assistant

Georgia Silveira

Simon Dredge
Head of Finance

Simon Dredge

Levi Wagstaff
Lead Advisor

Levi Wagstaff

Nikola Vasilevski
Video Editor

Nikola Vasilevski

Armend Meha
Graphic Designer

Armend Meha

A team built around your growth.

Not a rota. Not juniors. Just specialists focused on driving your results.

Inside the Office

Built for Deep Work & Better Results

Inside the YMP office
YMP team workspace
YMP office environment
YMP team at work
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