The Email Agency That Turns One-Time Buyers Into Lifetime Revenue
Senior-led email and SMS management built to turn one-time buyers into repeat customers, and cold leads into closed deals. Flows, campaigns, and retention strategy designed to maximise customer value across the full lifecycle.
Proven At Scale
Trusted by businesses, like yours, across the world…
Most Businesses Are Generating Half The Revenue Their Email List Could Deliver.
A welcome series that's three emails long. An abandoned cart flow with one reminder. Lead nurture sequences that end before the prospect's ready to buy. Campaigns sent to the whole list every time, training subscribers to ignore you. Post-purchase and post-conversion flows that stop at "thanks." This is the state of most accounts we inherit.
Email should be the most profitable channel in the business. For ecommerce brands, that's 30%+ of revenue. For lead gen, it's the difference between a lead that closes in week one and a lead that closes in month three, or never. If your numbers aren't there, the flows aren't finished and the campaigns aren't strategic.
We rebuild email campaigns around the flows that should exist, the segments that should be talked to differently, and the retention strategy that compounds month over month. Every lead nurtured properly. Every customer brought back. Every list segment treated like the asset it is, so email becomes your highest-margin channel, not your most neglected one.
Four Principles That Build Profitable Retention, Not Just Better Open Rates.
We build email campaigns around the metrics that actually move the business: repeat purchase rate, LTV, pipeline velocity, revenue contribution. Everything else is a vanity report.
Outcomes Over Open Rates
Open rates look good in a monthly report. Revenue per recipient actually grows the business. We build email campaigns around business outcomes, repeat purchase rate, LTV, pipeline velocity, revenue contribution, not metrics that look good in a monthly report but don't move the bottom line.
Flows That Work While You Sleep
Automation is the foundation of every high-performing email campaign. Welcome series, lead nurture, abandoned cart, post-purchase, win-back, re-engagement, they run 24/7 and compound over time. We audit, rebuild, and optimise every flow that should exist in your account, then keep refining them as your data accumulates.
Campaigns That Convert Without Burning Your List
Most brands either email too rarely to drive real revenue, or email too aggressively and destroy deliverability. The right cadence depends on list quality, product category, and what subscribers are getting in return, not a generic "twice a week" rule. We build campaign calendars around your business and send to the segments that will actually respond, not the whole list every time.
Email As A Retention Engine, Not A Broadcast Channel
The most valuable thing email does isn't win the first sale, it brings customers and leads back. For ecommerce, that's repeat purchase rate and AOV. For lead gen, it's pipeline that closes faster and leads that don't go cold. We build the journeys, segmentation, and lifecycle campaigns that turn your list from a one-time channel into a compounding asset.
Everything You Need To Win With Email, Under One Roof.
No handoffs, no silos, no outsourced surprises. One senior team across every email and SMS channel.
Email Strategy & Management
Full email campaign management, from initial audit and account setup through to ongoing flow optimisation and campaign execution. We don't just build and leave; we run the system month to month, improving performance as your list and data grow.
- Account Audit & Setup
- Flow Architecture & Build
- Campaign Calendar Planning
- List Health & Deliverability
- A/B Testing & Optimisation
- Reporting & Revenue Attribution
Flow & Automation Programme
The flows your account should have, built properly. Welcome series, lead nurture, abandoned cart, post-purchase, win-back, re-engagement, and beyond. Each flow is sequenced, timed, and segmented to maximise conversion without burning subscriber trust.
- Welcome & Onboarding Flows
- Lead Nurture Sequences
- Abandoned Cart & Checkout
- Post-Purchase & Post-Conversion
- Win-Back & Re-Engagement
- Sales Handoff & Upsell Flows
SMS Marketing
SMS drives outsized results when used as a complement to email, not a replacement. We build SMS flows and campaigns that hit at the right moment, with the right message, without the opt-out risk that comes from over-sending.
- SMS Flow Integration
- Campaign SMS Strategy
- Compliance & Consent Management
- Abandonment & Recovery SMS
- Post-Purchase & Lead Follow-Up SMS
- SMS List Growth Strategy
List Growth & Segmentation
A growing, healthy list is the asset that makes everything else work. We build list growth infrastructure, pop-ups, landing pages, lead magnets, and segment your existing list so every send is going to people most likely to respond, not the whole database.
- Pop-Up & Sign-Up Form Strategy
- Lead Magnet Development
- Advanced List Segmentation
- Engagement Scoring
- List Cleaning & Sunset Policy
- Deliverability Management
Email Marketing Questions, Answered.
What percentage of revenue should come from email?
For ecommerce brands, a well-run email campaign typically drives 25–40% of total revenue. If you're below 20%, you're leaving significant money on the table, usually because flows are incomplete, segmentation is broad, or campaigns are infrequent. The ceiling for a mature programme with strong flows and consistent campaigns sits closer to 40–50%. For lead generation businesses, the metric is different but the principle is the same. Email and SMS should be measurably accelerating your sales cycle, increasing the percentage of leads that convert, and reactivating pipeline that's gone cold. If your nurture sequences aren't doing that, the programme isn't finished.
How quickly will I see results from email marketing?
Flow improvements, abandoned cart, welcome series, lead nurture, post-purchase, typically show measurable results within 2–4 weeks of going live. Campaign programme improvements take 4–8 weeks to show clearly as the list adjusts to a new sending pattern. Full programme maturity, where flows are refined and campaigns are dialled in, usually happens around the 90-day mark.
Our email deliverability is poor, can you fix it?
Yes, deliverability issues are almost always fixable. The most common causes are sending to unengaged subscribers, inconsistent sending cadence, and technical issues with domain authentication (SPF, DKIM, DMARC). We audit the deliverability layer as part of every onboarding and rebuild it where necessary before scaling send volume.
Should we be doing SMS as well as email?
For most brands, yes. SMS is particularly effective for cart abandonment, flash sales, time-sensitive campaigns, and lead follow-up where speed of contact directly affects conversion. The key is using it sparingly and with genuine intent, over-sending is the fastest way to generate opt-outs. We typically introduce SMS as an addition to mature email flows rather than running it as a standalone channel from day one.
How does email marketing work alongside Meta and Google Ads?
Email is the layer that makes your acquisition spend actually profitable. Meta and Google bring new customers and leads in, email keeps them moving, buying, and coming back. Brands that run all three in a coordinated way see lower effective CAC (because returning customers and warmed leads don't require fresh paid acquisition), higher LTV, and better blended MER. We run all three channels at Your Marketing Partners, which means your acquisition and retention strategy is genuinely coordinated rather than siloed across three different agencies.
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