The Google Ads Agency Built To Turn Search Intent Into Predictable Revenue
Senior-led Google Ads management for ecommerce brands and lead generation businesses. Paid Search, Shopping, and Performance Max, done properly, without the juniors and the guesswork.
Proven At Scale
Trusted by businesses, like yours, across the world…
Most Google Ads Accounts Are Leaving Half Their Revenue On The Table.
Broad match keywords eating budget on irrelevant searches. Performance Max campaigns spending 60% on branded terms that would have converted anyway. Shopping feeds with generic titles that rank for nothing. Smart Bidding learning from conversion data that doesn't reflect real revenue.
Google's automation has never been more powerful. But automation only works when it's learning from the right signals. Feed it clean data and tight campaign structure, and it scales results. Feed it noise, attribution gaps, and budget spread across the wrong campaigns, and it scales waste just as fast.
We rebuild Google accounts so the algorithm actually has something useful to learn from. Tracking that captures real revenue, not just conversions. Campaign architecture that separates branded from non-branded so you can see what's actually working. Shopping feeds optimised for the queries that drive margin. Bidding strategies built on the data Google needs, not the data it currently has.
Four Principles That Build Profitable Google Growth, Not Just Cheaper Clicks.
Google Ads can be the most efficient channel in your stack, or the most wasteful. The difference is in the setup, the data quality, and the discipline to optimise against business outcomes rather than platform metrics.
Search Intent Is The Strongest Signal In Digital Advertising
Someone typing 'buy [product]' or 'best [service] near me' is telling you exactly what they want. Google Search captures demand that already exists, your job is to be there with the right message at the right price. We structure campaigns around actual purchase intent signals, not broad match guesswork, and we write ad copy that converts, not just clicks.
Conversion Tracking & Data Foundation
Google's Smart Bidding is only as good as the conversion data feeding it. Before scaling spend, we audit and rebuild the conversion tracking layer, Google Ads tag, GA4 integration, server-side tagging where needed, and value-based bidding signals. Garbage in, garbage out. We make sure the algorithm is learning from your real business outcomes, not proxy metrics.
Shopping & Performance Max, Done Properly
Performance Max campaigns have replaced Smart Shopping and dominate Google's inventory. Run well, they're powerful. Run without discipline, they're an opaque budget drain. We structure PMax campaigns with proper asset group segmentation, audience signals that actually reflect your buyers, and brand exclusions that protect your margins, so you know exactly what you're scaling.
Google As Part Of A Full-Funnel System
Google captures intent, Meta creates it. Email converts and retains. The brands that scale fastest coordinate all three. We manage Google as one layer of a broader acquisition and retention system, not as an isolated channel. That means shared audience data, coordinated messaging, and budget allocation that reflects the actual contribution of each channel to revenue.
Everything You Need To Win On Google, Under One Roof.
No handoffs, no silos, no outsourced surprises. One senior team across every Google channel.
Paid Search Strategy & Buying
Keyword architecture, match type strategy, ad copy that converts at every stage of intent, and bidding strategies calibrated to your actual margin structure. We build Search campaigns around what buyers actually type, not what a keyword planner suggests.
- Keyword Research & Intent Mapping
- Campaign & Ad Group Architecture
- Ad Copy & Extension Strategy
- Smart Bidding & Value-Based Bidding
- Negative Keyword Management
- Competitor & Brand Defence Strategy
Shopping & Performance Max
Product feed quality is the hidden lever most brands ignore. We optimise your feed titles, descriptions, and attributes before touching campaign structure, because a better feed improves results across every Google surface, not just Shopping.
- Performance Max Campaign Architecture
- Product Feed Optimisation
- Asset Group Segmentation
- Audience Signal Strategy
- Shopping Campaign Structure
- Brand vs Non-Brand Separation
Measurement & Attribution
Google's attribution models overstate Google's contribution. We implement MER tracking, incrementality testing, and cross-channel attribution that gives you an honest picture of what Google is actually contributing to revenue, not what Google Analytics says it is.
- GA4 & Google Ads Tag Implementation
- Server-Side Tagging
- MER (Marketing Efficiency Ratio) Tracking
- Incrementality Testing
- Cross-Channel Attribution Modelling
- Custom Reporting Dashboards
Display, Demand Gen & YouTube
Upper-funnel Google channels, Display, Demand Gen, and YouTube, drive brand awareness and warm audiences for Search and Shopping to close. We deploy these as amplifiers of your bottom-funnel investment, not as standalone vanity plays.
- YouTube Ad Strategy & Production
- Demand Gen Campaign Management
- Display Targeting & Exclusions
- Remarketing Architecture
- Cross-Network Audience Sharing
- Creative Asset Strategy
Google Ads Questions, Answered.
How much should I spend on Google Ads?
Minimum viable spend for Search campaigns is typically £2,000–£3,000/month in competitive categories. Shopping campaigns for ecommerce usually require £3,000–£5,000/month to generate meaningful data. The right budget depends on your category, average order value, and margin structure. We size budgets to your business goals, not the other way around.
Should I use Performance Max or standard Shopping campaigns?
Performance Max has largely replaced standard Shopping for most accounts, and for good reason, it has access to more inventory and Google's best machine learning. But PMax requires disciplined setup: proper audience signals, strong asset groups, and brand exclusions. Badly configured PMax campaigns burn budget on branded terms and bottom-funnel audiences that would have converted anyway. We run PMax properly or not at all.
How is Google Ads different from Meta Ads?
Google captures existing demand, people searching for what they already want. Meta creates demand, showing products and services to people who weren't actively looking. Both are essential for most businesses at scale, but they work differently. Google typically has a shorter purchase cycle and higher purchase intent; Meta builds reach, drives brand discovery, and generates the top-of-funnel awareness that Search then closes.
Do you manage Google Ads alongside Meta Ads?
Yes, and this is often where the biggest gains come from. Brands that run Meta and Google in isolation miss the compounding effects of coordinated audiences, consistent messaging, and unified measurement. When both channels are managed together, budget allocation becomes smarter, attribution becomes clearer, and blended MER improves significantly.
How long before Google Ads starts working?
Smart Bidding campaigns typically need 4–6 weeks of data before they hit full optimisation. Meaningful performance improvements usually appear within 30–45 days of proper restructuring. For Shopping and Performance Max campaigns, feed quality improvements can show results faster, sometimes within two weeks. As with Meta, give it 90 days before making a fair judgement.
Ready to stop guessing?
Apply for a free Paid Ads Audit + Custom Scaling Plan Powered By Our Predictable Scaling Quadrant™ Method. We'll pinpoint exactly where your budget is leaking and show you a clear path to profitable scale.
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